Legendary investor, Bill Gurley, once warned us that incumbents keep out new, innovative, and disruptive competitors by ‘gaming the system’ in their favor. It’s an age-old story; those with power often give lip service to change yet shun genuine innovation that threatens their supremacy. The massive business of sports is no different. How many great, cool things have we all been deprived of because of resistance to change? In sports, how many great innovations have been snuffed out because behemoths in charge use their market power to crush anything new?
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