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Across sports, beasts of the east are reigning supreme

Martin Rogers

Sports media (this column included) likes its rhymes and nicknames and catchy bits of wordplay, and some snippets of lyrical mischief are just too good to avoid.

Which is how, any time a team or collection of teams from the Eastern part of North America lands upon an especially potent run of form, we get treated to the term “Beasts from the East” in headlines, tweets, news bulletins and more.

On the flip side, a particularly shiny season for a squad from the other coast prompts multiple usages of something like the “Best of the West.”

Before we get sidetracked by debating the ingenuity or otherwise of the sports journalism industry, let’s just say this: there are a heck of a lot of “beasts” around right now.

Across the major American sports, plus a few slightly more fringe ones for good measure, there is currently an overwhelming trend favoring conferences and divisions that happen to be geographically situated on the right-hand side of the map.

With apologies to Marshawn Lynch for poaching his iconic term, the Philadelphia Eagles are in full-fledged Beast Mode at present, coming off narrowly missing out on the Super Bowl, signing Jalen Hurts to a whopper of a five-year contract, and acing — by most neutral analytics — the NFL Draft.

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The Eagles were the standard-bearer for the NFC East (until recently bad enough to be monikered as the NFC Least), but they were far from the only ones to have a profitable campaign in 2022.

Behind them, the Dallas Cowboys racked up a 12-5 record, Brian Daboll coached the New York Giants to their best year since 2016, while all three not only reached the postseason but also the divisional round, the first time three teams from a single division had managed that feat since 1997.

In MLB, the American League East is similarly mighty, headlined by the Tampa Bay Rays, who began the campaign with a 13-0 tear, triumphed in 14 straight at home, are spurred by the lively brilliance of Randy Arozarena and Wander Franco, and as of early Wednesday sat pretty at an MLB best 24-6.

Following along, the Baltimore Orioles are cruising along merrily at 20-9 and while no one ever feels sorry for the New York Yankees, it must be a somewhat unfortunate feeling to be 16-15 and yet stuck at the…

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