The Georgetown Hoyas have announced a new partnership with Altius Sports Partners (Altius) to strengthen the Hoyas name, image, and likeness (NIL) program. The welcome announcement allows the “Altius team [to] provide Hoya coaches and staff with educational workshops and resources targeting areas such as group licensing, engaging external stakeholders and recruiting” and “Altius will also assist in identifying and advising on strategies to support the school’s student-athletes across all varsity sports.”
Altius also works with Marquette (announced last week) and Villanova (announced March 7th), as well as Arizona, Clemson, Duke, Georgia, Georgetown, Indiana, LSU, Miami, Mississippi State, Nebraska, Northwestern, North Carolina, Oklahoma, Oklahoma State, Oregon State, Penn State, Purdue, South Carolina, USC, Tennessee, Texas, Virginia, Washington and Wisconsin.
Altius appears to be a consulting group focused on education and developing systems and procedures. Said another way, there is no evidence of Altius directly participating in NIL deals. One key area that Altius appears to help grow is social media and branding, which Georgetown can certainly improve. Still, Altius might be able to help cultivate and educate potential sponsors as part of the stakeholder education strategy.
Overall, this seems like a solid investment for Georgetown to move into NIL—even with rumors of NCAA starting investigations into NIL and expectations of BIG EAST Commissioner Val Ackerman joining the task force.
Sports Business Journal reported in April that Altius has “grown [its] roster to nearly 25 schools, almost all of which are in Power Five conferences, that pay $100,000 to $120,000 annually.” Such a price could potentially pay serious dividends for student athletes.
Moreover, this new partnership appears to facilitate “expanding and further developing the department’s existing NIL platform, The Blueprint, aimed at preparing Hoya student-athletes to…
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