In the world of sports, one team’s loss is another team’s troll.
NBA Twitter is one of the most active communities on the social media platform. Not only do fans post on X about their favorite teams while they are in action, but some have also created fan and parody accounts for their favorite players.
One creative took a vintage route to engage with NBA X.
Social media user @nba_paint — who asked to remain anonymous — uses Microsoft Paint, a raster graphics (two-dimensional picture as a rectangular matrix or grid of pixels) design software in a comedic way to illustrate game-changing moments throughout the league.
The account owner says the inspiration for their page came from doodling while they watched basketball games, then sending their work to a fantasy basketball group they belonged to. However, the X user found it challenging to store all of the images they had created and wanted a bigger platform to do so, sparking the creation of @nba_paint.
The account started in December 2020 and has amassed 436,800 followers — and counting — on social media.
With 14 series in the playoffs, @nba_paint oftentimes had to find a way to manage the account with multiple games happening simultaneously. The owner found a home on NBA X.
“I find it easy in the fact that there’s so much going on that it makes it easy to build content and it’s such a passionate community, specifically on [X], which makes it all fun to engage with people who are super passionate as well in being and talking in that specific space,” the @nba_paint creator said.
The account doesn’t just get engagement from fans; it also gets boosts from NBA franchises.
Team accounts such as the Boston Celtics or Minnesota Timberwolves will sometimes repost the artwork, collaborate on a post with @nba_paint or make a doodle their profile pictures. Of the 30 NBA teams, 24 have interacted with the account’s work. Ruffles also collaborated with the X user by adding Celtics forward Jayson Tatum to a bag of chips, a reference to @nba_paint’s nickname for Tatum — “Jayson Potatum.”
@nba_paint has taken a share of the NBA social media spotlight in the postseason. Here are the best moments of the playoffs as told by the social media account.
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