Some sports marketing news, via ESPN.com:
Boston Celtics star Jaylen Brown said he believes joining up with Kayne West’s marketing firm is the start of a “beautiful collaboration.”
It became public this week that the Celtics forward was the first NBA player to sign with Donda Sports, a fledgling marketing company that is part of West’s larger clothing line. Los Angeles Rams star Aaron Donald recently said he’d joined the firm.
With the NBA Finals set to begin, Donda Sports would be smart to issue a press release on this, sooner rather than later.