As expected, the NCAA issued further guidance and governance on name, image, and likeness on Monday. This comes as schools, players, coaches, and leagues grapple with added pressure to have NIL packages and opportunities for prospective recruits and players looking to cash in on the college experience.
With everyone still trying to figure things out in a policy and ability that was dumped out without many guardrails to keep everything in check, there’s been a lot of gray and hard-to-understand spots about what and what cannot be done when it comes to paying players.
Basically, the release boils down to boosters not being able to make NIL deals with recruits.
Here is the complete release from the NCAA:
“The Division I Board of Directors on Monday issued guidance to schools regarding the intersection between recruiting activities and the name, image and likeness environment.
“Board members emphasized a continued support for the ability of student-athletes to benefit from their name, image and likeness. The guidance is intended to provide clarity for those engaging in a rapidly evolving NIL environment, acknowledging that the environment will continue to evolve, and ongoing attention will be needed to ensure student-athletes are able to benefit from these opportunities.
“The guidance was developed by a task force of national leaders with student-athlete opportunity at the forefront of discussions. Specifically, the guidance defines as a booster any third-party entity that promotes an athletics program, assists with recruiting or assists with providing benefits to recruits, enrolled student-athletes or their family members. The definition could include ‘collectives’ set up to funnel name, image and likeness deals to prospective student-athletes or enrolled student-athletes who might be considering transferring. NCAA recruiting rules preclude boosters from recruiting and/or providing benefits to prospective student-athletes.
“The guidance is effective…
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