PARIS, April 8, 2022 – The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced they will open the first NBA Store in Paris this summer. The new store, which will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter, will mark the third NBA Store in Europe, joining London and Milan.
The more than 300-square-meter, three-floor store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also feature exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.
As part of the league’s partnership with Fanatics, additional international NBA…
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