So, here we go again. It’s time for a coaching search primer at USC. This time, the job opening is in the men’s basketball program. USC shocked everyone in college football when it hired Lincoln Riley away from Oklahoma in November of 2021. Now let’s see what the Trojans, under athletic director Jennifer Cohen, can do with this golden opportunity to upgrade their head coaching position after Andy Enfield left for SMU on Monday. Enfield was and is a good coach, but he is not a great coach. USC will try to get a great coach who can do for men’s basketball what Lindsay Gottlieb is doing for the women’s basketball program. As in any coaching search, there are some unrealistic candidates a school should force to say no. There are the realistic high-end candidates who might consider the job. Then there are the fallback plans and backup options in case the various high-end candidates turn down USC. We’ll go through several examples of each and will walk you through this process:
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