BBL MATCHES WILL CONTINUE TO BE BROADCAST LIVE ON BBL YOUTUBE CHANNEL AND SKY SPORTS.
The British Basketball League will close its streaming platform ‘BBL Player’ from January 31st, as the league continues to maximise the quality of its live broadcast content.
From January 31st, the BBL player will permanently close down and will no longer be available for fans to use to view matches.
Throughout this season, the BBL has been delighted to see incredible increased viewership of matches broadcast across various different platforms. In particular on YouTube, where the league has seen a 9244% growth of monthly video views on the platform in comparison to last season.
This has led to an increase of 128% on viewership per game in comparison to the 21/22 season, highlighting the significant impact YouTube is having on driving awareness around the BBL, its clubs and players.
Fans will be able to relive some of the most memorable match ups in BBL history in the months ahead, with a host of classic matches made available at a click of a button on the league’s YouTube channel. There will also be access to the very best content from the league, with behind the scenes footage, match highlights, interviews, The BBL Show and much more!
With the exception of games aired live on Sky Sports, every BBL game across the season will continue to be broadcast on the BBL’s YouTube channel, so make sure you subscribe to ensure so you won’t miss a second as the action out on the court intensifies .