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NBA unites with France to improve the sport in Europe and Africa – Basketball Insiders


The NBA are really taking advantage of their time in Paris, not just producing official games for the European fan base, but also building long-term alliances with the continentโ€™s politicians and basketball organizations to improve the sport in France and Africa.

Before the Chicago Bulls beat the Detroit Pistons 126-108 in the Accor Arena this past Thursday night, NBA Commissioner Adam Silver met with the French President to discuss a variety of initiatives that will elevate basketball in France and Africa.

โ€œI am delighted and proud of the NBAโ€™s choice to make France and Paris one of its privileged playgrounds in the world,โ€ said President Macron. โ€œWe now have the opportunity to go further and engage in a useful and lasting partnership for the benefit of French basketball, as well as in support of our development policy in Africa.โ€

Both sides of this new treaty are establishing a group of senior level executives that will coordinate to develop these future plans with the French Basketball Federation (FFBB) towards the 2024 Summer Olympic and Paralympic games in Paris, where basketball will be featured.

As taken from the NBA Official Website, the French Government and the United States basketball organization plan to work together on the following initiatives:

  • The NBA and the LNB, Franceโ€™s top professional basketball league that currently features French star and top 2023 NBA Draft prospect Victor Wembanyama, will share best practices across team and league business and basketball operations that will help grow the LNB and its teams and deepen their engagement with French fans. The NBA and the LNB will also explore exhibition games and ancillary events featuring NBA, LNB and Basketball Africa League (BAL) teams and players.
  • In the lead up to the 2024 Summer Olympics, France and the NBA will conduct grassroots basketball development programming, interactive fan events and player appearances that will bring the NBA experience directly to fans in Paris.
  • The NBA and the FFBB will expand their existing basketball development programming that has reached more than a quarter of a million French youth over the past decade, including through the Jr. NBA Challenge Benjamin(e)s program.
  • France and the NBA plan to further invest in basketball infrastructure in Africa,…

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