One of the rising stars of the North East hospitality scene has joined forces with British basketball’s most successful club to reaffirm a shared commitment to the local community.
Maldron Hotel Newcastle has become the go-to city centre destination since it opened in the heart of Grainger Town in 2018.
And after working closely with Newcastle Eagles for the last 18 months, hotel bosses have rubber-stamped an exciting partnership with Marc Steutel’s men in black.
“We were keen to partner with one of our local sports teams from opening,” explained Jemma Cross, Director Of Sales, Maldron Hotel Newcastle.
“But we’ve discovered a really positive synergy with the Eagles and what the organisation does on and off the court sits very well with our values and our ethos.
“Beyond the elite level it’s grassroots sport and community sport at its very best.
“That’s what appealed to me when I started talking to the club about taking our support to the next level.
“When you look at all of the school kids who are positively impacted by the club and the Eagles Community Foundation and all of the community projects that make a real difference, it’s an easy decision to get involved.”
The Maldron brand will occupy a prime position on the back of Newcastle Eagles’ brand new uniform as Steutel’s men bid to start the season with a bang.
And with regular Sky Sports coverage guaranteed alongside sell-out crowds at the Vertu Motors Arena, Jemma and her team can’t wait to get the new campaign started.
“We’ve had a lot of our people at the games during the last year and there’s always an overwhelming sense of positivity around a BBL match at the Vertu Motors Arena,” she added.
“Every single one of our staff who’s been to an Eagles game — and often with their kids — has said ‘when can we go again?’.
“It’s a fantastic and a safe environment for families. It’s very much family driven and you can feel the sense of community.”
Jemma and her colleagues have hosted Great Britain’s senior men’s basketball team four times following the decision to stage elite international basketball at the Vertu Motors Arena.
And Newcastle head coach Steutel — who doubles up as a GB assistant coach — is delighted that the Eagles have strengthened their links with one of the city’s most welcoming destinations.
“All of the GB guys love their time at the Maldron and they can’t wait to come back,” he said.
“The staff…
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