Basketball is one of the most popular sports in the USA, with an average of 1.34 million viewers tuning in to each NBA game. The sport has never taken off in the same way in the UK, though. There is the British Basketball League, but it’s nowhere near the scale of the American offering.
It seems that basketball playing figures are on the decline in the UK too, with only 186,900 people playing it in 2021. In 2016, that figure was around the 325,000 mark. It’s clear that something needs to be done to boost the sport, and this could be achieved through the entertainment industry.
Online Bingo Sites Could Hold the Key
One of the best ways to market anything in the modern age is to develop representation in bustling industries. The more people see something, the more they are likely to want to explore it further. Online bingo is a prime example of an industry that’s blowing up, and the sites now have a multitude of slot games available to appeal to the masses. These include sports-themed options, such as Football Rules and Top Trumps Football Stars: Sporting Legends.
With many people in the UK playing at online bingo sites, basketball-themed games could get their attention and encourage them to learn more about the sport. They may at first search for other related games or activities about basketball, before going on to watch matches or play the game in real life. Of course, it would also require television networks to make basketball more accessible to people in the country.
More Investment into Basketball Leagues
Those who are interested in watching basketball in the UK usually have to watch matches from across the pond. The NBA is shown on Sky Sports, NOW TV, and NBA League Pass, but these games are often aired in the middle of the night in the UK. Sky Sports has committed to showing some British games now, and it has renewed its deal to transmit BBL matches for the last three years….
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