Andrew Wiggins is an All-Star Game starter because the fans voted him there.
But he owes an assist to K-pop star Bam Bam.
One of the most common ways for fans to vote for the All-Star Game starters was Twitter (using hashtags with the playersβ names). The Warriors social media team partnered with Bam Bam β and leveraged his 9 million followers on Twitter β to boost Wigginsβ total. Anthony Slater of The Athletic broke it down.
Itβs one of several associations theyβve cultivated with influencers. BamBam is expected to perform at Chase Center in the future. The two big brands have traded social media favors. Itβs nothing that the average NBA follower would care much about. But this specific partnership did budge its way loudly into the basketball consciousness Thursday night, lighting a fuse that paved the way for Andrew Wigginsβ selection as an All-Star starter.
Go back to Jan. 7. The Warriorsβ social media team strategically selected that day for BamBamβs…