The initial
tranche of £7 million will ‘transform’ the League helping to unlock ‘huge
untapped potential’ for basketball across the UK
The British Basketball League (BBL) has today announced that Miami based alternative investment firm, 777 Partners, has invested £7 million in return for a 45% stake in the professional league.
Today’s
announcement marks the initial phase of funding at £7 million, serving as a
defining moment for the future of basketball in the United Kingdom. The
investment will be used to deliver an ambitious plan that will span the
entirety of the sport – from community grassroots through to the overall
infrastructure of the elite game in the UK.
Central to
the League’s plan is the creation of a significantly enhanced leadership team –
including the appointment of a new CEO – to drive the League forward. There
will also be major investment in a ‘digital transformation’ strategy to improve
and enhance the product…
Click Here to Read the Full Original Article at British Basketball League…